Zero Pain Clinic
Roles
Project Management
Customer Relationship Management
Brand Interview Workshops & Content Strategy
Copywriting & Editing
UX Design & Design System
Full-Stack Web Design & Development
Tools
Adobe XD
Photoshop & Illustrator
Webflow
Intro
Zero Pain Clinic is a chiropractic office located in Dallas, TX. I redesigned their outdated and generic website to one that is personal and shows their capabilities.
Discover
Problem Definition
The main issue stems from the design being a non-customized website template. It feels like their logo and contact information was glued onto the template and left it as is.
Only Uses Stock Images & Generic Copy
They use generic stock images without adding a personal touch. The few photos they have are buried deep in the website.
The copy and services information is repurposed from other chiropractic websites that the agency has created.
No Implemented Strategy or Effective Social Proof
All CTAs don’t work toward the main goal: increase conversions and have users schedule appointments.
The testimonials are placed in their own separate page instead of selectively placing them throughout the website to increase social proof.
Clunky Design & Inconsistent Brand Colors
There is a bad use of white space, the design is cluttered, and these is no consistency in the use of type faces and font sizes.
There are at least 4 more colors that don’t complement the brand color, so it’s not cohesive.
Define
Objectives
Convert visitors into patients by scheduling an appointment.
Requirements
Appointment scheduling
Simple contact form
List and explain all services
Design
Designed in Adobe XD before developing in Webflow, the website is a warm and refined extension of Zero Pain Clinic.
Outcomes
My website redesign got an Honorable Mention in Ran Segall’s Flux Academy Website Redesign November 2020 Challenge