Ino Baby
Ino Baby is a brand dedicated to develop exceptional, innovative, and modern juvenile products for babies and children that makes parents' lives easier while promoting good health.
Roles
Brand & Design Strategy
Identity Design, Logo Design
Industrial Design
Competitive Analysis, Market Positioning
Prototyping in foam, refining 3D prints
Tools
SolidWorks, Rhinoceros 3D
3D Printing in PLA
InDesign, Illustrator, Photoshop
Mentor
Gihyun Cho
Intro
The entire brand was created from scratch: name, logo, design language, and product line. A thorough competitive analysis was completed to define a strong baby market differentiator. Ino's color palette and design was developed from the knowledge gained from the competitive analysis. I chose to design a baby bottle, a pacifier, and a teether from the ideal product line that was developed based on other companies' line of products.
Define
Logo Design and Branding
Simple and modern design with a playful soul. Shows the connection between the the parent and the child.
Competitive Analysis
Summarized research on competitors. Overall comparison to the most popular and relevant baby care product companies.
Positioning
Developed organizational graphs comparing the iconic bottle designs from each competitor to find a key differentiator.
Product LineUp
Organized the products into three different categories. I decided to focus designing a baby bottle, pacifier, and teether.
Develop
Design Language
Baby bottles was the product chosen to develop the design language. After choosing an elliptical shape with asymmetrical parabolic cutouts, a teether and a pacifier were designed to match the design language.
Design
The final prototypes were 3D printed in PLA, sanded down and treated to have a smooth surface. Painting the products white was intentional in order to focus on the overall shape and form.
